In 2026, a freelance copywriter in the US costs $50 to $150 per hour, or roughly $0.70 per word on average according to AWAI, though most experienced writers price per project. Junior copywriters charge $50 to $85 an hour, mid-level writers $85 to $160, and senior conversion or B2B specialists $160 to $300. By project, a single well-researched landing page runs $400 to $1,500, and a full five to seven page website commonly lands between $2,000 and $6,000. The number that decides your price is not the word count, it is how much research and strategy the copy needs to do its job. Here is how the pricing works and how to buy it without overpaying.
How much does it cost to hire a copywriter per hour?
Freelance copywriters charge $50 to $150 per hour in the US in 2026 for small and mid-sized business work. Junior writers run $50 to $85, mid-level writers $85 to $160, and senior conversion or B2B specialists $160 to $300. Per word, AWAI puts the 2026 professional average near $0.70, which is a useful benchmark for volume content, so a 1,200-word page often lands between $400 and $900. Most established copywriters quote per project rather than hourly, because per-word pricing punishes the editing that makes copy short, and hourly pricing punishes speed.
2026 US freelance copywriter rates by level
| Level | Typical hourly rate | What they handle well |
|---|---|---|
| Junior | $50 to $85 | Product descriptions, short posts, straightforward web copy |
| Mid-level | $85 to $160 | Landing pages, email sequences, sales pages, brand messaging |
| Senior or specialist | $160 to $300 | Conversion copy, B2B, positioning, high-stakes launches |
How much should I pay for website copy?
A single well-researched landing page typically runs $400 to $1,500, and a full five to seven page website commonly lands between $2,000 and $6,000. Price tracks research depth far more than word count. A $400 page is competent copy written from your brief. A $1,500 page includes customer interviews, competitor review, and positioning work, and that upstream research is what makes the difference between words that fill a page and words that convert.
| Deliverable | Typical cost | What drives the price |
|---|---|---|
| Product descriptions | $25 to $150 each | Volume, research per item, SEO requirements |
| Landing page | $400 to $1,500 | Research depth, interviews, positioning |
| Full website (5 to 7 pages) | $2,000 to $6,000 | Messaging strategy, page count, revision rounds |
| Email sequence | $500 to $3,000 | Number of emails, strategy, segmentation |
Should I hire a copywriter?
Hire a copywriter when words are doing a measurable job: a page that has to convert, an email that has to sell, a launch that has to land. The test is whether a lift in conversion would pay the fee back. If a landing page sends 2,000 visitors a month to a $99 product, moving conversion from 2 to 3 percent is worth roughly $2,000 a month, and against that a $1,000 page is cheap. If the copy only has to exist and nobody is buying from it directly, write it yourself and spend the budget where it moves revenue.
What is the difference between a copywriter and a content writer?
A copywriter writes to drive an action now: landing pages, ads, emails, product pages, and sales pages. A content writer writes to inform and attract over time, usually blog posts and guides that earn search traffic. The skills overlap and many freelancers do both, but the briefs are different, and hiring for the wrong one is a common and expensive mistake. Hire a copywriter for the sales page; hire a content writer for the blog that feeds it.
The two work together. Content brings people in, and copy converts them once they arrive. For the ongoing blog content that fuels search traffic, some teams draft the first pass with an tool that researches keywords and writes SEO articles and then have a human editor sharpen it, which keeps the volume up without paying senior copywriter rates for work a content writer or a good draft can start.
Do copywriters charge per word or per project?
Most experienced freelancers price per project, because it aligns everyone on the outcome rather than the length. Per-word pricing (around $0.70 on average) is common for volume content like blog posts and product descriptions, where the job is genuinely measured in words. Per-hour shows up for open-ended or ongoing work where the scope keeps shifting. For a defined deliverable, a fixed project price is usually the cleanest deal for both sides, because it rewards the writer for cutting the copy that does not earn its place.
What affects the cost of a copywriter?
- Research depth. Customer interviews, competitor review, and positioning are what separate a $400 page from a $1,500 one. This is the biggest factor.
- The stakes. Copy for a page that carries real revenue is priced by the outcome, not the word count, and specialists charge accordingly.
- Specialization. B2B, technical, and regulated niches like finance and health cost more because fewer writers can do them well.
- Revision rounds. Most quotes include one or two. A rigid, changing brief that triggers more is where budgets slip.
- Strategy vs execution. A writer who also sets the messaging costs more than one who executes a brief you provide.
What should I ask a copywriter before hiring?
- "Can I see two pieces in my format that got a result?" A sales page and a blog post are different skills. Ask for the one you need.
- "How do you price, and how many revisions are included?" Get the boundary before you start giving feedback.
- "What research do you do before writing?" The answer tells you whether you are buying a $400 page or a $1,500 one.
- "Will you write from my brief or set the messaging?" Clarify whether you are buying strategy or execution.
- "Can we start with one paid test piece?" A small paid test tells you more than any portfolio or interview.
Buying copywriting as a fixed package
The cleanest way to buy copy is a defined deliverable at a fixed price, with the word count, the research depth, and the revision rounds stated before you order. That is the model on our hire a copywriter page, where writers publish tiers with the scope and price up front, so you compare what is included instead of negotiating each page from scratch. If your need is closer to blog articles and SEO content than sales copy, a general freelance writer is the better fit and usually the cheaper one.
Whichever way you buy, price the research, not the word count. A 500-word landing page built on customer interviews outperforms a 1,500-word page written from a template, and it costs more for good reason. Anyone quoting purely by the word before asking what the copy has to achieve is guessing. For the wider process of vetting and testing any freelancer before you commit, see how to hire a freelancer.