Sell · Logo Design

Gig Description for Logo Design: Samples, Logo Design Rates and Logo Design Packages to Sell

Copy-ready gig descriptions for a Basic, Standard and Premium logo package, the rates US logo designers actually charge, and one page that shows all three tiers so a client can pick a package and send the order without a quote call.

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Plans from $9 a month Self-serve checkout Fairer take than 20%

How Logo Design sells as a gig page

Logo design package

Logo Design

Your three tiers

BASIC

$95

2 logo concepts, PNG and SVG files, 2 revisions

STANDARD

$250

3 concepts, full file set, color variations, 4 revisions

Logo design gig description examples, one for each tier

Rewrite them in your own voice and swap in your real turnaround and file list. Each one fits inside the 1,200 character limit Fiverr sets on a gig description, so you can reuse it there too; the count is shown on every card.

Basic 792 characters

I will design a clean, professional logo for your small business

Need a logo you can put on your website, invoices and Google Business profile this week? I design simple, readable logos for small businesses that work at every size, from a browser tab to a truck door. What you get in Basic: - 2 original logo concepts, drawn for your business, never templates - 2 rounds of revisions on the concept you choose - Final files in PNG (transparent background) and SVG - Delivery in 3 business days Before I start I ask four questions: what you sell, who buys it, which competitors you want to look different from, and any colors you already use. That short brief is why the first concepts land close. Good fit: a new LLC, a side business going official, or a founder who needs a mark for a launch. Not a fit: a full brand identity. For that, look at Premium.

Standard 771 characters

I will design a custom logo with full source files and color variations

Standard is the package most clients pick, because it covers everything a business needs to use a logo properly for years. What you get: - 3 original concepts, each built on a different idea, not three color swaps - 4 rounds of revisions - Full color, one-color, black and white, and reversed versions - Files in AI, EPS, SVG, PDF and PNG, sized for print and web - A square icon version for social profiles and favicons - Full ownership of the final design - Delivery in 5 business days You also get a one-page usage sheet listing your color codes (HEX, RGB, CMYK) and fonts, so your printer, web developer and sign shop all get it right the first time. Ideal for restaurants, contractors, clinics, consultants and ecommerce stores that print, embroider or advertise.

Premium 783 characters

I will create a logo suite and brand style guide for your business

Premium is for a business that wants its logo to hold together everywhere it shows up: storefront, packaging, ads, uniforms, and the website. What you get: - A strategy call and written creative brief before any sketching - 4 concepts and unlimited revisions for 30 days - A full logo suite: primary logo, stacked and horizontal versions, icon, and wordmark - A brand style guide (PDF) covering colors, typography, spacing, and misuse examples - Social media kit: profile images and cover banners sized for 5 platforms - Business card and email signature designs - All source files and full ownership - Delivery in 10 business days Good fit: a funded startup, a rebrand after a merger or new location, or an established company replacing a logo that no longer matches the business.

Why sell here

Why sell logo design on FreelanceNation

Your gig page is your marketing. Fiverr has the marketplace but a faceless URL. Stan and Linktree give you a page with no buyers behind it. Here you get both, at a fairer take.

A shareable, SEO gig page

Your logo design gig is a public page built to be posted on social and to rank in Google, so buyers find you by search and by share.

A marketplace behind it

Every share funnels buyers into the whole marketplace, and the marketplace sends new buyers who search your category back to your gig.

A fairer take

Keep more of every sale than the 20% or more you pay on legacy marketplaces. Fixed tiers, self-serve checkout, your page.

What you can sell

Logo Design gigs that sell well here

Package any of these into Basic, Standard, and Premium tiers buyers can order self-serve.

★ Logo design packages

★ Logo redesigns and refreshes

★ Wordmarks and monograms

★ Brand style sheets

★ Social media profile kits

★ Business card and letterhead add-ons

How it works

From logo design gig to growing marketplace

Step 1

Package your tiers

Turn your logo design service into Basic, Standard, and Premium with set prices, delivery times, and clear scope. No bidding, no proposals.

Step 2

Share your gig page

Post one beautiful, SEO-ranking link on your socials and link in bio. It loads fast, renders perfect share cards, and takes orders.

Step 3

Buyers discover and buy

Followers buy in two clicks. The buyers who do not still discover the marketplace, which sends new buyers back to your gig.

Your buyers are small business owners, startup founders, restaurants, contractors, and consultants who search for logo design and buy a fixed tier without the back-and-forth.

Benchmarks

Logo design rates in the US: what the data says in 2026

Every row names its source. Employed figures are medians for staff designers and behave like a floor; marketplace figures are what freelancers list, not what any single order clears. Order-value rows use a $150 logo package.

Benchmark	Rate	Source and sample
Graphic designers, employed US median	$30.27/hr, $62,960/yr	O*NET 27-1024.00, BLS 2025 wage data; 265,900 employed in 2024
Logo designers on Upwork, median hourly	$15 to $30/hr	Upwork's own logo designer hiring page, archived July 2026
Top-rated logo designers on Upwork	$25 to $75/hr, most $35 to $50	Upwork's logo designer cost page, archived December 2025
$150 package on Fiverr	You keep $120.00, client pays $161.75	20% seller fee; buyer pays a 5.5% service fee plus $3.50 on orders under $200, Fiverr help center, read September 2026
$150 package on Upwork at a 10% talent fee	You keep $135.00, client pays $157.50	Talent fee ranges from 0% to 15% per contract; 5% client fee on the Basic plan per Upwork's pricing page, which its help center describes as up to 7.99%
$150 package on FreelanceNation Starter	You keep $138.00, client pays $150.00	8% take rate, $9 a month, no buyer fee
$150 package on FreelanceNation Pro	You keep $142.50, client pays $150.00	5% take rate, $19 a month
$150 package on FreelanceNation Studio	You keep $145.50, client pays $150.00	3% take rate, $49 a month

The economics

Why the marketplace median is a bad price for a US logo designer

Upwork publishes a median of $15 to $30 an hour for logo designers. The federal median for an employed graphic designer is $30.27, and that employee pays no self-employment tax, gets paid for the hours spent on email, and never works a revision for free. So the typical marketplace logo rate sits at or below a staff wage before a single fee comes out. Run a real package through it. A $250 Standard logo that takes eight hours from brief to final files grosses $31.25 an hour. On Fiverr you keep $200, or $25.00 an hour, and after self-employment tax of about 14.13% of profit that is $21.47. On our Starter plan you keep $230, which is $28.75 an hour and $24.69 after tax. To clear the $30.27 employed median per hour actually worked, that same eight-hour package has to sell for about $353 on Fiverr, $313 on Upwork at a 10% talent fee, or $307 on Starter. The fee gap is real, but price is the bigger lever. The reason the median is low is substitutability: a buyer comparing thousands of near-identical logo gigs sorts by price. A description that names the buyer, the deliverables and the business outcome is what moves you out of that sort, and it is the only reason the Premium tier can exist at all.

Questions sellers ask

Logo Design gig work, answered

How much should I charge for a logo design?

Charge from your hours and your costs, not from the cheapest gig. Count every hour from brief to final files, including revisions and email, then price so the result beats the $30.27 hourly median for employed US graphic designers after self-employment tax. For an eight-hour logo that means roughly $300 to $350.

How much should I charge for a logo as a beginner?

A beginner can price lower to win first reviews, but should cap the scope rather than the rate. Sell a Basic package with two concepts, two revisions and PNG plus SVG files at around $95 to $150. Raise prices after five to ten finished logos, when you have portfolio pieces a client can judge.

What should a logo design gig description include?

It should include who the logo is for, how many concepts you deliver, how many revisions, which file formats, whether the client owns the final design, and the delivery time. Open with the buyer problem in one sentence, list the deliverables, then state who the package is not for so the wrong clients self-select out.

What is a good logo design gig title?

A good logo design gig title names the deliverable and the buyer in plain words, such as "I will design a clean, professional logo for your small business". Avoid stacking adjectives like modern, minimalist, unique and luxury in one line. Buyers scan titles for their business type and the outcome, not for style buzzwords.

What does a logo design package include?

A standard logo design package includes several original concepts, a fixed number of revisions, color and one-color versions, and final files in vector (AI, EPS, SVG, PDF) and raster (PNG) formats, plus transfer of ownership. Premium packages add a brand style guide, a social media kit and stationery designs.

What are logo design rates in the US?

US logo design rates vary widely by who sells the work. Upwork lists a median of $15 to $30 an hour for logo designers and $25 to $75 for top-rated ones, with most between $35 and $50. Employed US graphic designers earn a median of $30.27 an hour, according to BLS data published on O*NET.

How many logo concepts should I offer in a gig?

Offer two concepts in Basic, three in Standard and four in Premium. More concepts do not make a better logo; they make a longer project with shallower ideas. Tying concept count to price gives buyers a clear reason to upgrade and protects your hours on the cheapest tier.

Does Fiverr take a cut of logo design gigs?

Yes. Fiverr keeps 20% of every order, and the buyer pays a separate 5.5% service fee on top. On a $150 logo package you keep $120.00 and the client pays $161.75, because Fiverr also adds $3.50 to orders under $200. On FreelanceNation the take rate is 8%, 5% or 3% by plan and the buyer pays no service fee.

Where can I sell logo designs besides Fiverr?

You can sell logo design packages on Upwork, Contra, Dribbble, Behance, and on your own gig page. The difference is who sets the price and who owns the client. A gig page you control lets you publish fixed tiers, share the link anywhere, and keep the buyer relationship off a bidding feed.

Should I sell logo design per hour or per package?

Sell logos per package. Clients buying a logo want a known total, and fixed tiers stop them from auditing your hours. Packages also reward you for getting faster: the tenth wordmark you design takes less time than the first, and a fixed price keeps that gain as profit instead of passing it to the client.

Before you price it

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