Stan Store Pricing: Stan Store Price, Cost and Fees, With the Break-Even Against Every Alternative
$29 or $99 a month, and a 0% platform fee. The number nobody publishes is the one that decides it: the exact monthly sales volume where a flat subscription starts beating a percentage, and where it does not.
Every price read from the company's own page.
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The short answer
Stan Store costs $29 a month on Creator or $99 a month on Creator Pro, billed annually at $300 and $948, with a 0% platform fee on both. There is no free plan, only a 14-day trial, and Stripe or PayPal still take their standard processing cut on every sale. A 0% fee is not the same as a low cost: a flat $29 only beats a 5% plan once you are selling about $580 a month, and only beats an 8% plan above about $250 a month. Under those numbers, a percentage plan is cheaper. Over them, Stan is, and the gap widens the more you sell.
Last updated September 2026
What Stan publishes
Stan Store pricing plans, as listed on Stan's own page
Two plans, no free tier, and the same 0% commission on both. The split between them is marketing tooling, not how much you are allowed to sell.
Creator
$29 a month
or $300 a year, about $25 a month
0% platform fee
Storefront, bookings, courses, lead magnets, community, AutoDM
Creator Pro
$99 a month
or $948 a year, about $79 a month
0% platform fee
Everything in Creator, plus upsells, order bumps, affiliates, email flows, pixel tracking
Both plans carry unlimited products, unlimited customers and no seat limits, so the only thing the extra $70 a month buys is the growth layer: discount codes, upsells and order bumps, payment plans, affiliate management, email broadcasts and flows, and pixel tracking for Meta, Google, Pinterest and TikTok. If you are not running paid traffic or an email list yet, Creator Pro is $840 a year for features you will not switch on.
The part that gets missed
A 0% platform fee is not a 0% cost
Every storefront in this category advertises its commission. Almost none of them put the processing fee in the same sentence, and it is charged on every single sale.
Fee one
The subscription
$29 or $99 a month, charged whether you sell anything that month or not. This is the fee that makes Stan expensive when you are starting and cheap when you are scaling.
Fee two
The platform commission
0% on both Stan plans. This is genuinely zero, it is the headline of their pricing page, and it is the reason people assume Stan is the cheap option.
Fee three
Payment processing
Stripe or PayPal at their standard published rate, deducted from every sale before payout. Stan does not add to it and does not remove it. It applies on every plan, and it applies on every competitor in this comparison too.
We are not publishing a processing percentage here, because Stripe's US rate card was not readable from this location and a figure copied out of somebody's blog post is exactly the sort of thing that goes stale without anyone noticing. Check it on your own processor's pricing page before you model anything. The important structural point stands regardless of the exact rate: processing is charged by everyone in this comparison at broadly the same rate, so it cancels out when you compare platforms against each other. The numbers below therefore compare platform cost only, which is the part that actually differs.
The comparison nobody runs
What Stan Store costs against every alternative, at five levels of sales
Roundups on this query list features. The only question that changes your income is what each plan costs at the volume you actually sell, so here is the arithmetic.
| Plan | Structure | $250/mo | $500/mo | $1,000/mo | $2,000/mo | $5,000/mo |
|---|---|---|---|---|---|---|
| Stan Store Creator, monthly | $29 + 0% | $29 | $29 | $29 | $29 | $29 |
| Stan Store Creator, annual | $25 + 0% | $25 | $25 | $25 | $25 | $25 |
| Stan Store Creator Pro, monthly | $99 + 0% | $99 | $99 | $99 | $99 | $99 |
| Payhip Free | $0 + 5% | $13 | $25 | $50 | $100 | $250 |
| Payhip Plus | $29 + 2% | $34 | $39 | $49 | $69 | $129 |
| Payhip Pro | $99 + 0% | $99 | $99 | $99 | $99 | $99 |
| Gumroad, direct links | 10% + $0.50 | $26 | $52 | $104 | $207 | $517 |
| Linktree Starter | $8 + 9% | $31 | $53 | $98 | $188 | $458 |
| Linktree Premium | $35 + 0% | $35 | $35 | $35 | $35 | $35 |
| FreelanceNation Starter | $9 + 8% | $29 | $49 | $89 | $169 | $409 |
| FreelanceNation Pro | $19 + 5% | $32 | $44 | $69 | $119 | $269 |
| FreelanceNation Studio | $49 + 3% | $57 | $64 | $79 | $109 | $199 |
Monthly platform cost only, computed from the published figures in the sourcing note at the top of this page. Payment processing is excluded because every platform here charges it at broadly the same rate. The Gumroad row assumes a $150 average order, since it is the only plan in the set with a per-order fixed fee.
Read the table across rather than down and the shape of the market appears. At $250 a month in sales, six of the twelve plans cost more than a free 5% plan. At $5,000 a month, the flat subscriptions are the cheapest options on the board by a wide margin and the percentage plans have become the expensive ones. There is no plan here that is cheapest everywhere, which is why "which is cheaper" has no answer until you say how much you sell.
The exact numbers
Where Stan Store's $29 starts winning
Each line is the monthly sales figure at which that plan costs exactly the same as Stan Store Creator. Below it, that plan is cheaper. Above it, Stan is.
| Plan | Ties with Stan Creator at | What it means |
|---|---|---|
| Payhip Free, 0 + 5% | $580 a month in sales | Below that, a free 5% plan costs less than $29 a month. Above it, Stan is cheaper. |
| FreelanceNation Starter, $9 + 8% | $250 a month in sales | Identical at $250. Below it we cost less, above it Stan does. |
| Linktree Starter, $8 + 9% | $233 a month in sales | The 9% seller fee on digital products catches up fastest of any plan here. |
| FreelanceNation Pro, $19 + 5% | $200 a month in sales | A higher base with a lower rate crosses over sooner, not later. |
| FreelanceNation Studio, $49 + 3% | never | A $49 base can never beat a $29 base when Stan takes 0%. Stan Creator wins this one outright on fees. |
That last row is worth saying plainly, because we sell one of the plans in it: on fee math alone our Studio plan can never beat Stan Store Creator, and our Starter plan only beats it below $250 a month in sales. If the only thing you care about is the smallest possible platform bill at $2,000 a month, Stan Store Creator at $29 flat is a better deal than anything we sell. That is what the arithmetic says, and there is no version of this page where it says something else.
The reason to look past the fee is that the fee is not the variable that decides what you earn. Where the buyers come from is.
Pick on this, not on price
Stan Store is an audience tool. A marketplace is a discovery tool.
The two products look similar and solve opposite problems. Choosing on monthly price is how people end up paying for the wrong one.
Buy Stan Store when
- You already have an audience on Instagram, TikTok or an email list, and the missing piece is somewhere for them to buy.
- You sell digital products, courses or memberships more than one-to-one client work.
- You are clearing more than roughly $500 a month, where a flat $29 is genuinely the cheaper structure.
- You want funnels, upsells and pixel tracking in the same tool, which is what the $99 tier is actually for.
Buy a marketplace gig page when
- You do not have an audience yet, or you have one that does not buy, and the missing piece is buyers rather than a checkout.
- You sell services: design, writing, video, consulting, SEO, virtual assistance.
- You are early, where $9 a month plus a percentage costs less than $29 flat until you cross $250 a month.
- You want the page itself to rank in Google and get cited by AI assistants, so it brings strangers rather than only receiving them.
This is the honest split. A standalone storefront is a conversion tool: it takes traffic you already generate and turns some of it into orders. It does not create traffic, and no amount of subscription buys it any. A marketplace listing is a discovery tool: buyers arrive searching for the service rather than for you. If you have distribution, Stan converts it well and cheaply. If you do not, a cheaper checkout does not fix anything, because zero visitors times a better conversion rate is still zero.
Asked and answered
Stan Store pricing questions people actually search
Taken word for word from Google autocomplete and from the queries that already reach this site, and answered with the figures above.
How much does Stan Store cost?
Stan Store costs $29 a month on the Creator plan or $99 a month on Creator Pro, read from Stan's own pricing page on 3 September 2026. Paying annually costs $300 and $948, which works out to roughly $25 and $79 a month. There is no free plan, only a 14-day free trial, and both plans include unlimited products and customers.
Does Stan Store take a percentage of sales?
No. Stan Store charges a 0% platform fee on both plans and states you keep 100% of what you earn. Your payment processor is separate: Stripe or PayPal still charges its standard rate on every card payment, and that fee goes to them, not to Stan. So "0% fee" describes Stan's cut, not the total cost of taking a payment.
What are Stan Store fees?
There are two, and only one of them is Stan's. The subscription is $29 or $99 a month, and Stan's commission on sales is 0%. The second fee is payment processing, charged by Stripe or PayPal at their published rates and deducted before the money reaches you. Stan does not add anything on top of the processor rate.
Is Stan Store free?
No. Stan Store has no free tier. It offers a 14-day free trial, after which the Creator plan bills at $29 a month or $300 a year. If a no-subscription option matters more than the feature set, Gumroad and Payhip both have $0 plans that charge a percentage of each sale instead.
Is Stan Store worth $29 a month?
On fee math alone it depends on volume. At $29 flat, Stan costs less than a 5% plan once you clear about $580 a month in sales, and less than an 8% plan above about $250 a month. Below those levels a percentage plan is genuinely cheaper. Above them, Stan's flat fee stops growing while a percentage keeps climbing.
What is the difference between Stan Store Creator and Creator Pro?
Price and marketing features, not selling limits. Creator at $29 covers the storefront, bookings, courses, lead magnets, community and AutoDM. Creator Pro at $99 adds discount codes, upsells and order bumps, payment plans, affiliate management, email broadcasts and flows, and pixel tracking. Both allow unlimited products and customers.
Stan Store or Linktree, which is cheaper?
Linktree is cheaper to start and more expensive to sell on. Linktree Free is $0, Starter is $6 a month billed annually with a 9% fee on digital products, and Premium is $30 billed annually with 0% seller fees. Against Stan's $29 with 0%, Linktree Starter costs less only below about $233 a month in sales.
Does Stan Store charge payment processing fees?
Stan itself does not, but your processor does. Stan's pricing page says standard Stripe or PayPal processing fees apply on top of the subscription. That fee is set by Stripe or PayPal at their published rates for your country and card type, it is taken from each sale before payout, and it applies on every plan including Creator Pro.
What is a good Stan Store alternative for selling services?
It depends on what you sell. Stan is built for digital products and courses sold to an audience you already have. If you sell client services and want buyers who are not already following you, a gig page inside a marketplace adds search and cross-discovery that a standalone storefront cannot. Payhip and Gumroad are the closest like-for-like storefronts.
Can I sell services on Stan Store, not just digital products?
Yes. Stan supports bookings and coaching alongside digital products and courses, so one-to-one service work can be sold and scheduled on it. The structural limit is discovery, not capability: a Stan Store is a standalone page, so every visitor has to be someone you brought there yourself from social or email.
Selling under $250 a month? Start on the cheaper structure.
$9 a month plus 8% when you actually get paid, on a gig page that ranks in search and sits inside a marketplace. Move to a flat plan when your volume says to.
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