Gumroad Fees: Gumroad Pricing, How Much Gumroad Takes Per Sale and When an Alternative Costs Less
10% plus $0.50 direct, 30% through Discover, $0 a month. The number the roundups skip is the one that decides it: the exact monthly sales figure where paying a subscription starts costing less than paying a percentage.
Every fee read from Gumroad's own pages.
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The short answer
Gumroad charges 10% plus $0.50 on every direct sale and 30% on sales that come through Discover, with no monthly fee at all. That structure makes it the cheapest option in this whole comparison while you are selling under roughly $300 a month, and the most expensive one once you are past about $2,000 a month. At $10,000 a month in sales Gumroad's cut is around $1,100 a month, or $13,200 a year, against $349 a month on a subscription plan with a 3% rate. Nothing about the product changes between those two points. Only the arithmetic does.
Last updated September 2026
What Gumroad publishes
Gumroad pricing is two fees and no subscription
There are no plans, no tiers and nothing to upgrade to. Which of the two fees you pay depends entirely on where the buyer came from, and that is the part most people get wrong.
Direct sales
10% + $0.50
Someone buys through your own link, your profile, an email you sent, or your own site.
This is the fee almost everyone means when they talk about Gumroad. It applies per transaction, so the $0.50 lands on every order regardless of size.
Discover sales
30%
A new customer finds your product through Gumroad's own marketplace rather than through you.
Three times the direct rate. Gumroad describes it as covering the customer it brought you, and payment processing sits inside it rather than on top.
Monthly subscription
$0
Always. Gumroad states "No hidden fees, no monthly charges" on its pricing page.
This is the real reason Gumroad wins at low volume, and the exact reason it gets expensive at high volume. There is no plan to move to.
The flat $0.50 is the piece that behaves differently from a normal commission, because it does not scale with the price. On a $200 course it is a rounding error and the effective rate is 10.25%. On a $10 preset pack it is 5% on its own, pushing the real take rate to 15%. If you sell cheap products in volume, Gumroad's headline 10% is not the number you are actually paying, and the gap is large enough to change which platform is cheapest for you.
The fee that triples
Discover costs 30%, and you do not choose when it applies
The same product, the same price, the same buyer intent, and three times the fee. What decides it is whether the customer arrived through your link or through Gumroad's marketplace.
A $50 sale you brought
You keep $44.50
10% of $50 is $5, plus the flat $0.50. Your payment processor still takes its own cut from what is left, and that is charged by every platform in this comparison at broadly the same rate.
A $50 sale Discover brought
You keep $35.00
30% flat, with processing included inside it rather than added on top. Nine dollars and fifty cents more than the direct sale, on identical revenue, decided by a referral path you do not control.
It is worth being fair about what that 30% buys, because it is not nothing: it is a customer who did not know you existed. Every marketplace charges more for the traffic it generates than for the traffic you bring yourself, and a customer at 30% is better than no customer at 0%. The problem is planning around it. You cannot forecast what share of next month's revenue arrives through Discover, which means you cannot forecast your platform cost either. On $1,000 of monthly sales the answer is $210 if every buyer came from your email list and $300 if every buyer came from the marketplace, and most sellers land somewhere in between without ever checking which.
The comparison nobody runs
What Gumroad costs against every alternative, at six levels of sales
Roundups on this query list features and star ratings. The only figure that changes your income is what each structure costs at the volume you are actually selling, so here is the arithmetic.
| Platform | Structure | $250/mo | $500/mo | $1,000/mo | $2,000/mo | $5,000/mo | $10,000/mo |
|---|---|---|---|---|---|---|---|
| Gumroad, direct links | 10% + $0.50 | $28 | $55 | $110 | $220 | $550 | $1,100 |
| Gumroad, via Discover | 30% | $75 | $150 | $300 | $600 | $1,500 | $3,000 |
| Payhip Free | $0 + 5% | $13 | $25 | $50 | $100 | $250 | $500 |
| Linktree Starter | $8 + 9% | $30 | $53 | $98 | $188 | $458 | $908 |
| Linktree Premium | $35 + 0% | $35 | $35 | $35 | $35 | $35 | $35 |
| Stan Store Creator | $29 + 0% | $29 | $29 | $29 | $29 | $29 | $29 |
| FreelanceNation Starter | $9 + 8% | $29 | $49 | $89 | $169 | $409 | $809 |
| FreelanceNation Pro | $19 + 5% | $32 | $44 | $69 | $119 | $269 | $519 |
| FreelanceNation Studio | $49 + 3% | $56 | $64 | $79 | $109 | $199 | $349 |
Monthly platform cost only, computed from the published figures in the sourcing note at the top of this page. Payment processing is excluded because every platform here charges it at broadly the same rate, so it cancels out in a comparison. Rows with a per-order fixed fee assume a $50 average order. Payhip's figures are from its own pricing page as archived on 5 August 2026, because the live page blocks every fetch.
Read the table across rather than down. In the $250 column Gumroad is second cheapest on the board and comfortably beats four of the subscription plans. Six columns later it is the second most expensive thing listed, behind only its own Discover rate. No plan on this page is cheapest everywhere, which is why "is Gumroad expensive" has no answer until you say how much you sell. If you would rather put your own numbers in than read a table, the freelance platform fee calculator runs the same maths against nine platforms at once.
The exact numbers
Where Gumroad's 10% stops being the cheap option
Each line is the monthly sales figure at which that plan costs exactly what Gumroad costs on direct sales. Below it, Gumroad is cheaper. Above it, the other plan is.
| Plan | Ties with Gumroad at | What it means |
|---|---|---|
| Payhip Free, $0 + 5% | never | A 5% rate with no monthly base is below Gumroad's effective 11% at every volume, so it never crosses. It is cheaper than Gumroad from the first dollar. |
| FreelanceNation Starter, $9 + 8% | about $300 a month | Below $300 in monthly sales Gumroad costs less. Above it we do, and the gap widens. |
| FreelanceNation Pro, $19 + 5% | about $317 a month | A higher base with a much lower rate crosses at nearly the same point, then pulls away much faster. |
| FreelanceNation Studio, $49 + 3% | about $613 a month | The $49 base takes twice as long to pay for itself, and only makes sense past roughly $2,000 a month. |
| Stan Store Creator, $29 + 0% | about $264 a month | A flat plan with genuinely no commission beats every percentage plan here once you are past a few hundred dollars a month. |
| Linktree Starter, $8 + 9% | about $400 a month | The 9% digital product fee is higher than Gumroad's 10% only looks. The $8 base is what delays the crossover. |
Two of those rows deserve saying out loud, because they do not flatter us. Below about $300 a month in sales, Gumroad costs less than anything we sell, and a seller in that position should stay where they are. And Payhip's free plan, at a flat 5% with no base, is cheaper than Gumroad at every single volume in the table above and cheaper than our Starter plan too. If minimising the platform bill is the only thing you care about, that is the row to look at, not ours.
Does your average order size change the answer?
Barely, and that surprised us. Because Gumroad charges a flat $0.50 on top of the 10%, a seller shifting $2 wallpapers pays a very different effective rate from one selling $300 coaching bundles. You would expect the crossover point to move a lot. It moves by less than two hundred dollars a month across a twelvefold change in order size.
| Average order | Gumroad's real rate | Starter ties at | Pro ties at | Studio ties at |
|---|---|---|---|---|
| $25 | 12.0% | $225 | $271 | $544 |
| $50 | 11.0% | $300 | $317 | $613 |
| $100 | 10.5% | $360 | $345 | $653 |
| $150 | 10.3% | $386 | $356 | $668 |
| $300 | 10.2% | $415 | $368 | $684 |
The practical reading is that you can ignore your order size when you make this decision. Whatever you sell and whatever you charge for it, the crossover sits somewhere between roughly $225 and $415 a month in sales for a $9 plan, and between $270 and $370 for a $19 plan. That is a narrow enough band to plan against. What actually decides it is monthly revenue, and only monthly revenue.
The number that lands
What a year on each structure actually costs
Monthly fees are easy to wave away. The same fees over twelve months are the ones that show up as a missing line in your own income.
| Volume | Gumroad, a year | Starter, a year | Pro, a year | Studio, a year |
|---|---|---|---|---|
| $500 a month in sales | $660 | $588 | $528 | $768 |
| $1,000 a month in sales | $1,320 | $1,068 | $828 | $948 |
| $2,000 a month in sales | $2,640 | $2,028 | $1,428 | $1,308 |
| $5,000 a month in sales | $6,600 | $4,908 | $3,228 | $2,388 |
| $10,000 a month in sales | $13,200 | $9,708 | $6,228 | $4,188 |
At $500 a month in sales the whole argument is worth $132 a year and is not worth having. At $5,000 a month it is worth $4,212 a year, which for most people selling digital products is a meaningful share of the profit. That is the real shape of this decision: it does not matter at all until it suddenly matters a great deal, and the moment it flips is not signposted anywhere inside Gumroad.
Honest gaps
What Gumroad no longer lets anyone read
Two things every roundup on this query states confidently, and neither of them can be checked at source today.
The payout threshold
Gumroad's help centre article on getting paid now returns a sign-in wall to an ordinary browser request, and the newest public archive of it is from 2024. You will find articles published this year quoting a $10 minimum and others quoting $100. We do not know which is right, so we are not printing either. Check it inside your own Gumroad payout settings, where it is authoritative.
Fees on a refunded sale
The claim that Gumroad keeps its 10% when a buyer is refunded is repeated everywhere. Gumroad's fee article is behind the same sign-in wall, and the terms of service say only that sellers reimburse Gumroad for refunded amounts without addressing the platform fee. If you sell anything with a meaningful refund rate, ask support in writing before you model it.
There is one thing Gumroad does publish that genuinely counts in its favour, and most comparisons bury it. Its terms of service state that Gumroad is treated as the seller of your products for indirect tax purposes and provides tax collection, reporting and remittance. In plain terms it is the merchant of record: it works out sales tax and VAT on every order, collects it and files it, and you do not register in a single foreign jurisdiction. If you sell internationally, that is worth real money and real hours, and it is a fair part of what the 10% is paying for. A platform charging you 3% is not doing that work for you.
Pick on this, not on price
Gumroad sells files to your audience. A marketplace sells your work to strangers.
The two products get compared on fees constantly and solve different problems. Choosing on the monthly bill is how people end up paying for the wrong one.
Stay on Gumroad when
- You are selling under roughly $300 a month, where paying nothing monthly genuinely is the cheapest structure available.
- What you sell is a file: a template, an ebook, a preset pack, a font, a sample library. Gumroad delivers those well and instantly.
- You sell to buyers in a lot of countries and want somebody else handling sales tax and VAT registration.
- Your income is lumpy and a month with no sales needs to cost you nothing.
Move to a marketplace gig page when
- You are past $300 a month and the percentage has quietly become your largest business expense.
- What you sell involves you doing the work: design, writing, editing, consulting, SEO, virtual assistance. A file store handles that badly.
- You need buyers rather than a checkout, because your problem is not conversion, it is that nobody is arriving.
- You want the page itself to rank in Google and get cited by AI assistants, so it brings strangers instead of only receiving your own followers.
The honest split is about distribution, not fees. Gumroad is a checkout: it takes traffic you already have and turns some of it into orders, and Discover is the one lever it has for creating demand, priced at 30% precisely because demand is the expensive part. A marketplace listing works the other way round. Buyers arrive searching for the service, and a share of them find you without ever having heard your name. If you already have an audience that buys, Gumroad converts it cheaply until your volume says otherwise. If you do not, a lower fee on zero sales is still zero, and the thing to fix is where the buyers come from. Sellers doing service work rather than file sales can package the same offer into fixed tiers on a digital products storefront gig page, and consultants and coaches can do the same on a consulting gig page with sessions priced up front.
Asked and answered
Gumroad fee questions people actually search
Taken word for word from Google autocomplete on 4 September 2026, and answered with the figures above rather than with a paraphrase of Gumroad's marketing.
How much does Gumroad take per sale?
Gumroad takes 10% plus $0.50 on a direct sale, read from its own pricing page on 4 September 2026. On a $50 order that is $5.50, leaving you $44.50 before your payment processor takes its cut. If the buyer found you through Gumroad Discover rather than through your own link, the fee is 30% instead, so the same $50 order returns $35.
Does Gumroad take a percentage of sales?
Yes. Gumroad takes 10% of every direct sale plus a flat $0.50 per transaction, and 30% of any sale that comes from a new customer through Discover. There is no version of Gumroad without a percentage, because the percentage is how the product is funded instead of a subscription.
How much is Gumroad per month?
Nothing. Gumroad's pricing page states "No hidden fees, no monthly charges", so the account costs $0 a month whether you sell or not. That makes it genuinely free to keep open in a slow month, and it is why Gumroad is the cheapest option on this page below roughly $300 a month in sales.
Is Gumroad free to sell digital products?
Free to open and free to keep, but not free to sell on. There is no monthly charge, so listing a product costs nothing, and you only pay when money moves. The cost arrives per sale at 10% plus $0.50, or 30% through Discover, plus whatever your payment processor charges on the card.
What is the Gumroad take rate?
The take rate is 10% plus $0.50 per transaction on direct sales and 30% on Discover sales. On small orders the flat $0.50 matters more than people expect: on a $10 product the effective take rate is 15%, on a $25 product it is 12%, and on a $200 product it is 10.25%.
How much does Gumroad charge to sell?
On a direct sale Gumroad charges 10% of the price plus $0.50. Sell $1,000 in a month across twenty $50 orders and Gumroad's cut is $110. Sell the same $1,000 across a hundred $10 orders and it is $150, because the flat fifty cents is charged a hundred times instead of twenty.
What is the Gumroad Discover fee?
Discover sales are charged 30% per transaction rather than 10% plus $0.50. Gumroad frames it as the price of a customer it introduced, and payment processing is included in that 30% rather than added on top. On $1,000 of Discover sales you pay $300 against $210 for the same revenue sold directly.
Why is Gumroad so expensive?
Because a percentage never stops scaling. At $250 a month in sales Gumroad costs about $28, which is cheap. At $10,000 a month the same 10% plus $0.50 costs about $1,100 a month, or $13,200 a year, for a product whose feature set has not changed. Subscription platforms stop charging more once you pass their plan price.
Is Gumroad a good place to sell?
It is a good place to start and an expensive place to stay. The zero monthly cost, the instant setup and the merchant-of-record tax handling are genuinely strong for a first product. Once you are consistently clearing a few hundred dollars a month, the same 10% that felt invisible becomes the largest line item in the business.
Does Gumroad have fees on refunds?
Gumroad does not publish an answer we can read. The help centre article on fees now sits behind a sign-in wall, and the terms of service say only that sellers reimburse Gumroad for refunded amounts without stating whether the platform fee comes back. Several roundups assert the 10% is kept. We are not repeating a claim we could not verify at source.
Past $300 a month? The percentage is now your biggest bill.
$9 a month plus 8% when you actually get paid, on a gig page that ranks in search and sits inside a marketplace that sends you buyers. Drop to 3% when your volume says to.
Keep reading
More on what platforms cost
Stan Store pricing
The flat-subscription end of the same market, with the break-even against every percentage plan.
Freelance fee calculator
Put your own numbers in and see what nine platforms leave you after their cut.
Sell digital products online
Templates, presets, ebooks and packs on a storefront gig page that ranks in search.
Linktree alternative
Why a link in bio with a 9% seller fee is not the cheap option people assume.
Freelance platforms compared
The wider marketplace picture: who charges what, and who publishes nothing at all.
Our pricing
$9, $19 or $49 a month with an 8% to 3% take rate. The plans used in every table here.